Meditorial | Branding Development
Client: Meditorial.co // JAN2022
Design collaborated with In-house Team
Type: Branding Identity , Brand Development , Content Management
Meditorial.co is a medical media platform founded by a team of media experts. It serves as a one-stop-shop for all things health and wellness, providing comprehensive and reliable medical information that is both informative and entertaining.
Brand Name
Client initially approached with the wordings "8杯水", meaning 8 glasses of water, referring to the health advice which encourage people drink 8 glasses of water daily.
Our team proposed the words "Meditorial", as merged Editorial with Medical, to align the tone for the medical media specialists.
Brand Identity
Since client would like to takes a fun and casual approach to health and wellness, creating content that is engaging and educational. The platform is dedicated to decoding the code of life and health, starting from the basics such as water intake.
By using curved icon to highlight the casual approach of water , patient , pills , we created an avatar for representing patients drinks more water and taking pills as if needed.
