Its ok to be sick 認病不認命｜Branding Management
Client: 8杯水 Meditorial | 2021-2023
Content & Creative Director
Worked with a number of high-profile celebrities, including Former Financial Secretary John Tsang, Singer Vincy Chan, Famous Actor Kenny Wong, disabled athlete Calista Lam, and Comedian Vivek Mahbubani, along with over 50 patients to promote the "Its ok to be sick 認病不認命" campaign.
Conducting collaborations with five different NGO associations, including Arts With the Disabled Association Hong Kong, cancer information charity foundation, Children's Heart Foundation, Rare Disease Hong Kong, and Little Life Warrior Society to create impactful initiatives.
Collaborated with New World K11 to create exhibitions, collaborated products and photo books with well-known photographer Dicky Ma. Developed TVC to promote the "Its ok to be sick 認病不認命" campaign, along with offline billboards, MTR, and tram ads with five different celebrities revealing their own illnesses to encourage sick people to seek support.
Scope of Work: Content & Creative direction, Video direction.
Content & Creative Director
Worked with a number of high-profile celebrities, including Former Financial Secretary John Tsang, Singer Vincy Chan, Famous Actor Kenny Wong, disabled athlete Calista Lam, and Comedian Vivek Mahbubani, along with over 50 patients to promote the "Its ok to be sick 認病不認命" campaign.
Conducting collaborations with five different NGO associations, including Arts With the Disabled Association Hong Kong, cancer information charity foundation, Children's Heart Foundation, Rare Disease Hong Kong, and Little Life Warrior Society to create impactful initiatives.
Collaborated with New World K11 to create exhibitions, collaborated products and photo books with well-known photographer Dicky Ma. Developed TVC to promote the "Its ok to be sick 認病不認命" campaign, along with offline billboards, MTR, and tram ads with five different celebrities revealing their own illnesses to encourage sick people to seek support.
Scope of Work: Content & Creative direction, Video direction.
Portrait Photography (Photo shoot by Dicky Ma)
Official Campaign Booklet
Campaign Exhibition
Campaign Products collab/ K11
Official Campaign Website
